Membership Retention Part 2
If you missed the first post, make sure you go back and read it here first.
Why Are They Here?
We can assume that people sign up for a membership because they want what is being offered. But we want to take that to the next level and find out why your membership got them to say "yes". What goal are they hoping to achieve?
Let's use an example. If you have a membership on Social Media Growth and someone joins assuming they will learn strategy, but instead you teach trends and how to create content within a program like Canva, they may end up leaving because they didn't get what they expected. Finding out their why matters!
You can do this a couple of ways:
Ask as they join in an intake form, application, or even a post as they join your group
If you didn't ask at the beginning, you can survey your current members via a form or post
Keep Asking
As time goes on, what they seek may change. So be sure to ask the members that have been around for a while these questions annually. I love using Google Forms or JotForm for this. Here are few questions you can ask that will give you some great information on how you may want to adjust. Just remember, you can't please everyone so that's not the goal here! It's to learn about your members and their changing needs so you can improve collectively.
What are 3 things you love about the membership?
What are 3 things you with were different?
What benefits do you use most? (list them out so they can check all that apply)
Would you recommend this membership to a friend? (0- not likely at all, 10- absolutely)
What is your reasoning for the score given in question 4?
Need an audit of your membership to see what is working well and what you could improve on? I will go over your current site, retention numbers, and current methods to come up with a plan you can easily implement. Head here to book your audit!